Download EBOOK The Marketer's Guide to Successful Package Design PDF for free


Download EBOOK The Marketer's Guide to Successful Package Design PDF for free Category: Art & Photography
The author of the book: Herbert M. Meyers
Format files: PDF, EPUB, TXT, DOCX
The size of the: 11.59 MB
Language: English
ISBN-13: 9780844234380
Edition: NTC Publishing Group,U.S.
Date of issue: 11 May 1998

Description of the book "The Marketer's Guide to Successful Package Design":

The leaders praise "The Marketer's Guide to Successful Package Design". 'One of the first keys to unlocking the 'black box' of successful packaging development, this book will provide the reader with fundamental principles to achieve a compelling competitive advantage through packaging - Terry T. Schwartz, Director of Packaging and Creative Services Kraft Foods, Inc. 'This book will become an essential source of reference for all those with a specialist interest in brand identity and package design...There is no other more comprehensive yet easy-to-grasp summary of all key criteria on this subject - Nick Meyer Brosske, Meyer & Ruf PDF GmbH Dusseldorf, Germany. 'Herb Meyers has been both visionary and innovator in the field of package design...This new book will be must reading for all consumer package marketers - Peter Brinkman, Vice President, Marketing Maxell Corporation of America.'The authors communicate their vast knowledge on how to achieve successful packaging design in an informative and extremely practical way, clearly linking the strategic marketing issues with effective design solutions' - Christine Drake President International Design Management (London).' The book we have been waiting for! One that gives the keys to joining the marketing way of thinking to the design way of thinking. Nobody could ePub have done it better than Meyers and Lubliner - Gerard Caron President Carre Noir (Paris). "The Marketer's Guide to Successful Package Design" makes the critical link between the marketing sense that creates brand identity and the design sense that makes products stand out on the shelves and drives sales volume' - Brian W.E. Weston Vice President Marketing Morton International.

Download EBOOK The Marketer's Guide to Successful Package Design PDF for free


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Herbert M. Meyers

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Download EBOOK The Marketer's Guide to Successful Package Design PDF for free



Download EBOOK The Marketer's Guide to Successful Package Design for free

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