Download EBOOK Sold on Radio: Advertisers in the Golden Age of Broadcasting PDF for free


Download EBOOK Sold on Radio: Advertisers in the Golden Age of Broadcasting PDF for free Category: Art & Photography
The author of the book: Jim Cox
Format files: PDF, EPUB, TXT, DOCX
The size of the: 680 KB
Language: English
ISBN-13: 9780786475186
Edition: McFarland & Co Inc
Date of issue: 15 April 2013

Description of the book "Sold on Radio: Advertisers in the Golden Age of Broadcasting":

How was it that America would fund its nascent national radio services? Government control and a subscription-like model were both considered! But soon an advertising system emerged, leading radio into its golden age from the 1920s to the early 1960s. This work, divided into two parts, studies the commercialisation of network radio during its golden age. The first part covers the general history of radio advertising. The second part examines major radio advertisers from that period, with profiles of 24 companies who maintained a strong presence on the airwaves. Appendices provide information on 100 additional advertisers, variants that impacted broadcast advertising, and a PDF glossary. The book is fully indexed.

Download EBOOK Sold on Radio: Advertisers in the Golden Age of Broadcasting PDF for free


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Jim Cox

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Download EBOOK Sold on Radio: Advertisers in the Golden Age of Broadcasting PDF for free



Download EBOOK Sold on Radio: Advertisers in the Golden Age of Broadcasting for free

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