Download EBOOK Creative Advertising: Ideas and Techniques from the World's Best Campaigns PDF for free


Download EBOOK Creative Advertising: Ideas and Techniques from the World's Best Campaigns PDF for free Category: Art & Photography
The author of the book: Mario Pricken
Format files: PDF, EPUB, TXT, DOCX
The size of the: 21.38 MB
Language: English
ISBN-13: 9780500287330
Edition: Thames & Hudson Ltd
Date of issue: 9 June 2008

Description of the book "Creative Advertising: Ideas and Techniques from the World's Best Campaigns":

What makes an advertisement hard-hitting and memorable? Unravelling the creative processes behind some of the most effective campaigns of recent years, this new edition of "Creative Advertising" showcases over 200 examples of international advertising from a wide range of media. All brilliantly demonstrate a fascinating range of approaches, including ways of visualizing concepts, the art of illusion and paradox, the use of metaphor and analogy, and the deployment of shock tactics and humour. Entertaining and inspirational, this remains a vital book for all designers, art directors, copywriters and students of advertising in fact, for anyone who makes a living from good PDF ideas and for whom creativity is the key qualification.

Download EBOOK Creative Advertising: Ideas and Techniques from the World's Best Campaigns PDF for free


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Mario Pricken

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Download EBOOK Creative Advertising: Ideas and Techniques from the World's Best Campaigns PDF for free



Download EBOOK Creative Advertising: Ideas and Techniques from the World's Best Campaigns for free

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