Category: Business, Finance & Law|
The author of the book: John Palfrey
Format files: PDF, EPUB, TXT, DOCX
The size of the: 299 KB
Edition: MIT Press
Date of issue: 4 November 2011
Description of the book "Intellectual Property Strategy":Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this book, intellectual property expert and Harvard Law School professor John Palfrey offers a short briefing on intellectual property strategy for corporate managers and nonprofit administrators. Palfrey argues for strategies that go beyond the traditional highly restrictive "sword and shield" approach, suggesting that flexibility and creativity are essential to a profitable long-term intellectual property strategy--especially in an era of PDF changing attitudes about media. Intellectual property, writes Palfrey, should be considered a key strategic asset class. Almost every organization has an intellectual property portfolio of some value and therefore the need for an intellectual property strategy. A brand, for example, is an important form of intellectual property, as is any information managed and produced by an organization. Palfrey identifies the essential areas of intellectual property--patent, copyright, trademark, and trade secret--and describes strategic approaches to each in a variety of organizational contexts, based on four basic steps. The most innovative organizations employ multiple intellectual property approaches, depending on ePub the situation, asking hard, context-specific questions. By doing so, they achieve both short- and long-term benefits while positioning themselves for success in the global information economy.
Reviews of the Intellectual Property StrategyTo date in regards to the guide we have now Intellectual Property Strategy feedback people have never still quit the report on the game, or you cannot read it but. Although, in case you have by now see this e-book and you really are able to create his or her results convincingly expect you to take your time to leave a review on our website (we can easily distribute both bad and the good critiques). Basically, "freedom associated with speech" Many of us completely supported. Your own comments to book Intellectual Property Strategy : other viewers is able to decide with regards to a guide. Such guidance can certainly make us far more Combined!
John PalfreySad to say, at this time we do not possess info on this performer John Palfrey. Nevertheless, we would enjoy in case you have almost any specifics of that, and therefore are prepared to present the item. Send out the idea to us! We have all of the examine, and if all the info are usually correct, we shall distribute on the web site. It's very important for all of us that every correct about John Palfrey. Many of us appreciate it upfront to be able to go to meet up with people!
Download EBOOK Intellectual Property Strategy for free