Download EBOOK Intellectual Property Strategy PDF for free

Download EBOOK Intellectual Property Strategy PDF for free Category: Business, Finance & Law
The author of the book: John Palfrey
Format files: PDF, EPUB, TXT, DOCX
The size of the: 299 KB
Language: English
ISBN-13: 9780262516792
Edition: MIT Press
Date of issue: 4 November 2011

Description of the book "Intellectual Property Strategy":

Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this book, intellectual property expert and Harvard Law School professor John Palfrey offers a short briefing on intellectual property strategy for corporate managers and nonprofit administrators. Palfrey argues for strategies that go beyond the traditional highly restrictive "sword and shield" approach, suggesting that flexibility and creativity are essential to a profitable long-term intellectual property strategy--especially in an era of PDF changing attitudes about media. Intellectual property, writes Palfrey, should be considered a key strategic asset class. Almost every organization has an intellectual property portfolio of some value and therefore the need for an intellectual property strategy. A brand, for example, is an important form of intellectual property, as is any information managed and produced by an organization. Palfrey identifies the essential areas of intellectual property--patent, copyright, trademark, and trade secret--and describes strategic approaches to each in a variety of organizational contexts, based on four basic steps. The most innovative organizations employ multiple intellectual property approaches, depending on ePub the situation, asking hard, context-specific questions. By doing so, they achieve both short- and long-term benefits while positioning themselves for success in the global information economy.

Download EBOOK Intellectual Property Strategy PDF for free

Reviews of the Intellectual Property Strategy

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John Palfrey

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Download EBOOK Intellectual Property Strategy PDF for free

Download EBOOK Intellectual Property Strategy for free

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