Category: Business, Finance & Law|
The author of the book: Dave Chaffey
Format files: PDF, EPUB, TXT, DOCX
The size of the: 627 KB
Edition: FINANCIAL TIMES PRENTICE HALL
Date of issue: 1 September 2006
Description of the book "Internet Marketing":"Internet Marketing "is a comprehensive guide to how organisations can use the Internet to support their marketing activities and covers all aspects of the subject, from environmental analysis to strategy development and implementation. Now in its third edition, "Internet Marketing "is an invaluable resource for all students studying e-marketing, e-commerce or Internet marketing at second, third or postgraduate level, as well as specialist courses involving Internet marketing. It should also prove particularly useful for practitioners wishing to update their e-marketing skills.
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