Download EBOOK Is Food Marketing Making Us Fat? PDF for free


Download EBOOK Is Food Marketing Making Us Fat? PDF for free Category: Business, Finance & Law
The author of the book: Pierre Chandon
Format files: PDF, EPUB, TXT, DOCX
The size of the: 343 KB
Language: English
ISBN-13: 9781601984661
Edition: Now Publishers Inc
Date of issue: 3 July 2011

Description of the book "Is Food Marketing Making Us Fat?":

Is Food Marketing Making Us Fat? reviews the literature in marketing, nutrition, psychology, economics and related disciplines that investigate the link between marketing activity, food intake and obesity, with a particular emphasis on the effects of marketing on overeating. The authors bring together streams of research which have so far been largely disconnected. To limit the scope of the review, this monograph focuses on the direct effects of marketing activity under the direct control of food marketers and on consumption volume because of its direct impact on food/energy intake. It also reviews studies on food choice to the PDF extent that it obviously impacts energy intake but exclude studies of the effects of marketing on energy expenditure.

Download EBOOK Is Food Marketing Making Us Fat? PDF for free


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Pierre Chandon

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Download EBOOK Is Food Marketing Making Us Fat? PDF for free



Download EBOOK Is Food Marketing Making Us Fat? for free

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