Download EBOOK Language in International Business: The Multilingual Reality of Global Business Expansion PDF for free


Download EBOOK Language in International Business: The Multilingual Reality of Global Business Expansion PDF for free Category: Business, Finance & Law
The author of the book: Rebecca Piekkari
Format files: PDF, EPUB, TXT, DOCX
The size of the: 4.18 MB
Language: English
ISBN-13: 9781784710156
Edition: Edward Elgar Publishing Ltd
Date of issue: 15 July 2015

Description of the book "Language in International Business: The Multilingual Reality of Global Business Expansion":

Language permeates every facet of international business in the 21st century. However, being aware of this multilingual reality is not enough. This book presents a case for recognizing and appreciating the importance of language, its multifaceted role and the range of effects it may have on internationalizing firms. Responding to the growing interest in the role of language in international business, this book presents language as a critical management challenge for the internationalizing firm. Several perspectives are explored, including the individual, the firm and the broader society in which language use is embedded. Empirical examples of language roles are identified through PDF examining human resource management, international marketing and foreign operation modes and networks in business. Language in International Business reveals a fresh understanding of the complexity of the multilingual reality that internationalizing firms face. Students from undergraduate to PhD level studying international business and management, sociolinguistics or international business communication will benefit from the rich source of new research questions ascertained in this book.Business practitioners will find the book insightful, managerially-oriented, and easily accessible.

Download EBOOK Language in International Business: The Multilingual Reality of Global Business Expansion PDF for free


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Rebecca Piekkari

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Download EBOOK Language in International Business: The Multilingual Reality of Global Business Expansion PDF for free



Download EBOOK Language in International Business: The Multilingual Reality of Global Business Expansion for free

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