Category: Business, Finance & Law|
The author of the book: David Aaker
Format files: PDF, EPUB, TXT, DOCX
The size of the: 34.35 MB
Date of issue: 31 January 2015
Description of the book "Las Marcas Segun Aaker":This book presents the twenty principles of branding in a way that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide a broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know.
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