Download EBOOK Are Books Different?: Marketing in the Book Trade PDF for free
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Category: Business, Finance & Law The author of the book: Alison Baverstock Format files: PDF, EPUB The size of the: 7.23 MB Language: English ISBN-13: 9780749409005 Edition: Kogan Page Ltd Date of issue: 30 October 1993 |
Description of the book "Are Books Different?: Marketing in the Book Trade":
This study explores the arguments for and against the retail price maintenance of books in the UK, outlining the meaning of marketing in the book trade and external attitudes.
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