Download EBOOK Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification PDF for free


Download EBOOK Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification PDF for free Category: Business, Finance & Law
The author of the book: Rajat Paharia
Format files: PDF, EPUB, TXT, DOCX
The size of the: 22.99 MB
Language: English
ISBN-13: 9780071813372
Edition: MCGRAW-HILL Professional
Date of issue: 1 July 2013

Description of the book "Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification":

You can learn the secret to using big data and gamification to motivate, engage, and engender true loyalty among your customers, employees, and partners. As our lives move online and nearly everything we do is being mediated by technology, all of our activity is generating reams of data - we are all `walking data generators.` Loyalty 3.0 reveals how to combine this `big data` with the latest understanding of human motivation to power gamification - the data-driven motivational techniques used by game designers to stimulate engagement, participation, and activity. With this potent combination, businesses now have a powerful engine for creating true loyalty PDF among their customers, employees, and partners, and for generating a sustainable competitive advantage in their markets. Loyalty 3.0 is a book that will redefine how you think about loyalty, and will open your eyes to the power of data to engage and motivate anyone, anywhere. Rajat Paharia created the gamification industry in 2007 as the founder and Chief Product Officer at Bunchball, which has been recognized as an industry leader and innovator by Fast Company, TechCrunch, MSNBC, Forbes, and many others. Prior to Bunchball, Rajat worked at the intersection of technology, design, and user experience at world-renowned design firm ePub IDEO.

Download EBOOK Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification PDF for free


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Rajat Paharia

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Download EBOOK Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification PDF for free



Download EBOOK Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification for free

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