Download EBOOK Making Ads Pay: Timeless Tips for Successful Copywriting PDF for free


Download EBOOK Making Ads Pay: Timeless Tips for Successful Copywriting PDF for free Category: Business, Finance & Law
The author of the book: John Caples
Format files: PDF, EPUB, TXT, DOCX
The size of the: 6.10 MB
Language: English
ISBN-13: 9780486486017
Edition: Dover Publications Inc.
Date of issue: 30 December 2011

Description of the book "Making Ads Pay: Timeless Tips for Successful Copywriting":

Why does one ad succeed, while another fails? This classic by a veteran copywriter analyzes hundreds of profitable ads, offering many side-by-side comparisons between similar but not equally effective ads. These analyses yield principles, procedures, tips, and practical suggestions each tested with decades of experience that can be immediately applied to every medium and style of advertising. During his six-decade career at the top advertising firm of BBDO (Batten, Barton, Durstine & Osborn), author John Caples pioneered the techniques of effective copy-testing. All copywriters, from cub to chief, can benefit from his helpful suggestions. "This is PDF a valuable textbook for every student of advertising and every writer of ads," declared the "Christian Science Monitor, " and "Booklist" pronounced it "of interest to anyone interested in what makes our business economy work.""

Download EBOOK Making Ads Pay: Timeless Tips for Successful Copywriting PDF for free


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John Caples

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Download EBOOK Making Ads Pay: Timeless Tips for Successful Copywriting PDF for free



Download EBOOK Making Ads Pay: Timeless Tips for Successful Copywriting for free

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