Download EBOOK Making News: A Straight-Shooting Guide to Media Relations PDF for free


Download EBOOK Making News: A Straight-Shooting Guide to Media Relations PDF for free Category: Business, Finance & Law
The author of the book: David Henderson
Format files: PDF, EPUB, TXT, DOCX
The size of the: 381 KB
Language: English
ISBN-13: 9781583484685
Edition: iUniverse
Date of issue: 30 April 2006

Description of the book "Making News: A Straight-Shooting Guide to Media Relations":

Making News: A Straight-Shooting Guide to Media Relations is an insider's look at today's changing news media with essential tips for: How to ensure your story will be chosen as today's news How to gain credibility and achieve effective coverage How to better communicate with reporters, editors and producers How to use media coverage to build a distinctive brand image Making News reveals the latest techniques on how to make news and control your message through the news media - whether for your organization, your client or yourself - in today's highly competitive world. Veteran public relations executive, Emmy PDF Award-winning former CBS News correspondent and author David Henderson delivers valuable inside tips, stories and perspective from his own experience and the exclusive perspective from over 100 leading journalists in the United States and Britain. Making News provides a deeper understanding of how the news business functions, how journalists judge the value of a legitimate story and how you can communicate with the media to achieve outstanding results. PRAISE FOR DAVID HENDERSON "Public relations is never as easy as it looks. So you are lucky to be reading this book, for few know PR as well as David ePub Henderson. A skilled correspondent and a gifted man, David knows both sides of the process of delivering a message." -Harry Smith CBS News "Great advice and a much-needed reality check for anyone who works with the media. Follow David's guidelines and save yourself a lot of time and energy" -Jean Cochran National Public Radio "David Henderson has worked both sides of the street-as a reporter and an advocate. He has that double advantage of knowing a story and knowing how to sell it." -Richard Serrano Los Angeles Times There are so many mediocre books PDF on media relations, that it's a true pleasure to come across one that lives up to the claim on its cover. David Henderson's publisher bills Making News a "straight-shooting guide to media relations" and the book delivers. -Paul Holmes, The Holmes Report

Download EBOOK Making News: A Straight-Shooting Guide to Media Relations PDF for free


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David Henderson

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Download EBOOK Making News: A Straight-Shooting Guide to Media Relations PDF for free



Download EBOOK Making News: A Straight-Shooting Guide to Media Relations for free

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