Category: Business, Finance & Law|
The author of the book: Helen Meek
Format files: PDF, EPUB, TXT, DOCX
The size of the: 6.14 MB
Edition: Butterworth-Heinemann Ltd
Date of issue: 15 August 2005
Description of the book "Managing Marketing Performance 2005/2006":Elsevier/Butterworth-Heinemann's "2005-2006 CIM Coursebook" series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. It is co-written by the CIM Senior Examiner for the Managing Marketing Performance module to guide you through the 2005-2006 syllabus. Each text is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. It contains sample exam questions and answers written exclusively PDF for this Coursebook to enable you to practise what has been learned and help prepare for the exam.
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