Category: Business, Finance & Law|
The author of the book: Helen Meek
Format files: PDF, EPUB, TXT, DOCX
The size of the: 8.36 MB
Edition: Butterworth-Heinemann Ltd
Date of issue: 27 August 2007
Description of the book "Managing Marketing Performance 2007/08":"BH CIM Coursebooks" are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up-to-date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. It is written specially for the Managing Marketing Performance module by the Senior Examiner. This is the only coursebook fully endorsed by CIM. It contains past examination papers and examiners' reports to enable you to practise what has PDF been learned and help prepare for the exam.
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