Download EBOOK Marketing Communications Management: Concepts and Theories, Cases and Practices PDF for free


Download EBOOK Marketing Communications Management: Concepts and Theories, Cases and Practices PDF for free Category: Business, Finance & Law
The author of the book: Paul Copley
Format files: PDF, EPUB, TXT, DOCX
The size of the: 292 KB
Language: English
ISBN-13: 9780750652940
Edition: Butterworth-Heinemann Ltd
Date of issue: 22 November 2004

Description of the book "Marketing Communications Management: Concepts and Theories, Cases and Practices":

Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues. The author takes a managerial approach to the subject and provides a set of frameworks that facilitate both learning and teaching. A wide range of pedagogical features is included such as sample exam questions, 'stop points', vignettes, and case studies, and a summary of key points concludes each chapter. Most organizations need some form of marketing or corporate communications and this text is designed to service both practitioners PDF and students undertaking formal study. The author addresses strategic and critical issues that dovetail with the current interest in marketing communications as reflected in the media, with particular emphasis given to advertising and sponsorship.

Download EBOOK Marketing Communications Management: Concepts and Theories, Cases and Practices PDF for free


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Paul Copley

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Download EBOOK Marketing Communications Management: Concepts and Theories, Cases and Practices PDF for free



Download EBOOK Marketing Communications Management: Concepts and Theories, Cases and Practices for free

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