Download EBOOK Marketing Communications Management: Analysis, Planning, Implementation PDF for free


Download EBOOK Marketing Communications Management: Analysis, Planning, Implementation PDF for free Category: Business, Finance & Law
The author of the book: Paul Copley
Format files: PDF, EPUB, TXT, DOCX
The size of the: 23.46 MB
Language: English
ISBN-13: 9780857027863
Edition: Sage Publications Ltd
Date of issue: 11 October 2014

Description of the book "Marketing Communications Management: Analysis, Planning, Implementation":

This friendly and assessable textbook will introduces to the core concepts of Marketing Communications Management covering everything from the importance of an integrated marketing communications, which includes a blend of sales promotion, advertising management, direct marketing, PR, corporate communications, social media, sponsorship, product placement, and much more. The textbook is supported by a host of excellent learning features, including chapter introductions explaining the relevance of topics in the real world and snap shot case studies showing how theory is applied to practice across sectors, for big businesses like Groupon, E-Harmony, Lynx, and BMW and for SMEs and not PDF-for-profit organisations. Stop Points throughout the chapters encourage students to start thinking like a marketing communications manager while assignments challenge their understanding of theory and its application. Visit the companion website to take advantage of additional resources including extended case studies, outline answers to chapter discussion and mini case questions, PowerPoint slides and outline responses assignment tasks.

Download EBOOK Marketing Communications Management: Analysis, Planning, Implementation PDF for free


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Paul Copley

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Download EBOOK Marketing Communications Management: Analysis, Planning, Implementation PDF for free



Download EBOOK Marketing Communications Management: Analysis, Planning, Implementation for free

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