Category: Business, Finance & Law|
The author of the book: Rick Stephan Hayes
Format files: PDF, EPUB, TXT, DOCX
The size of the: 7.13 MB
Edition: John Wiley & Sons Inc
Date of issue: 1 May 2000
Description of the book "Marketing for Your Growing Business":A hands-on guide to developing a marketing plan, geared especially for the needs of small-business owners and managers. Features a step-by-step workbook approach, complete with fill-in blanks, checklists, and questions that lead readers through all the stages involved in developing and implementing the marketing plan, including market research, strategic planning, advertising, sales, pricing, and budgeting. Includes numerous illustrations, a glossary of terms, names and addresses of resources, and complete full-length examples.
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