Category: Business, Finance & Law|
The author of the book: Gary Armstrong
Format files: PDF, EPUB, TXT, DOCX
The size of the: 36.50 MB
Edition: FINANCIAL TIMES PRENTICE HALL
Date of issue: 12 July 2012
Description of the book "Marketing: An Introduction":Marketing: An Introduction is your clear, comprehensive and concise guide to the key ideas in marketing, focusing on how to deliver improved customer value in order to achieve marketing success. The second European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.
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