Download EBOOK Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History PDF for free


Download EBOOK Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History PDF for free Category: Business, Finance & Law
The author of the book: David Meerman Scott
Format files: PDF, EPUB, TXT, DOCX
The size of the: 19.66 MB
Language: English
ISBN-13: 9780470900529
Edition: John Wiley & Sons Ltd
Date of issue: 20 August 2010

Description of the book "Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History":

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott PDF and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!

Download EBOOK Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History PDF for free


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David Meerman Scott

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Download EBOOK Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History PDF for free



Download EBOOK Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History for free

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