Category: Business, Finance & Law|
The author of the book: Philip Kotler
Format files: PDF, EPUB, TXT, DOCX
The size of the: 667 KB
Edition: Pearson Education Centre
Date of issue: 28 April 2013
Description of the book "Marketing Management: an Asian Perspective":For undergraduates studying Marketing Management courses Marketing Management: An Asian Perspective, 6/E continues to showcase the excellent content that Kotler has created with examples and case studies that are easily recognized. This enables students to relate to and grasp marketing concepts better.
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