Download EBOOK Marketing the Moon: The Selling of the Apollo Lunar Program PDF for free


Download EBOOK Marketing the Moon: The Selling of the Apollo Lunar Program PDF for free Category: Business, Finance & Law
The author of the book: David Meerman Scott
Format files: PDF, EPUB, TXT, DOCX
The size of the: 7.23 MB
Language: English
ISBN-13: 9780262026963
Edition: MIT Press
Date of issue: 1 May 2014

Description of the book "Marketing the Moon: The Selling of the Apollo Lunar Program":

In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. Primed by science fiction, magazine articles, and appearances by Wernher von Braun PDF on the "Tomorrowland" segments of the Disneyland prime time television show, Americans were a receptive audience for NASA's pioneering "brand journalism." Scott and Jurek describe sophisticated efforts by NASA and its many contractors to market the facts about space travel -- through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features -- rather than push an agenda. American astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces of the program. And there was some judicious product placement: Hasselblad was the "first camera on the moon"; Sony cassette recorders ePub and supplies of Tang were on board the capsule; and astronauts were equipped with the Exer-Genie personal exerciser. Everyone wanted a place on the bandwagon. Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, Marketing the Moon shows that when Neil Armstrong took that giant leap for mankind, it was a triumph not just for American engineering and rocketry but for American marketing and public relations.

Download EBOOK Marketing the Moon: The Selling of the Apollo Lunar Program PDF for free


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David Meerman Scott

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Download EBOOK Marketing the Moon: The Selling of the Apollo Lunar Program PDF for free



Download EBOOK Marketing the Moon: The Selling of the Apollo Lunar Program for free

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