Category: Business, Finance & Law|
The author of the book: John Williams
Format files: PDF, EPUB, TXT, DOCX
The size of the: 611 KB
Edition: Butterworth-Heinemann Ltd
Date of issue: 3 August 2007
Description of the book "Marketing Management in Practice 2007/08":"BH CIM Coursebooks" are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Written specially for the Marketing Management in Practice module by the Senior Examiner, this is the only coursebook fully endorsed by CIM that contains past examination papers and examiners' reports to enable you to practise what has been PDF learned and help prepare for the exam.
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