Category: Business, Finance & Law|
The author of the book: John Williams
Format files: PDF, EPUB, TXT, DOCX
The size of the: 175 KB
Edition: Butterworth-Heinemann Ltd
Date of issue: 8 September 2006
Description of the book "Marketing Management in Practice 2006/07":Elsevier/Butterworth-Heinemann's "2006-2007 Official CIM Coursebook" series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recommended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MarketingOnline, a unique online learning resource designed specifically for CIM students, where you can: annotate, customise and create personally tailored notes using PDF the electronic version of the Coursebook; search the Coursebook online for easy access to definitions and key concepts; and, access the glossary for a comprehensive list of marketing terms and their meanings. It is written specially by leading experts of the field for the Marketing Management in Practice module and is fully endorsed by CIM. It contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam.
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