Download EBOOK Mind of the Market PDF for free


Download EBOOK Mind of the Market PDF for free Category: Business, Finance & Law
The author of the book: SHERMER
Format files: PDF, EPUB, TXT, DOCX
The size of the: 453 KB
Language: English
ISBN-13: 9780805089165
Edition: Henry Holt & Company
Date of issue: 1 June 2009

Description of the book "Mind of the Market":

"[A] captivating raconteur of all the greatest hits of behavioral, evolutionary and neuropsychology . . . Fascinating."--"Los Angeles Times Book Review"How did we make the leap from ancient hunter-gatherers to modern consumers, and why do people get so emotional about financial decisions? The national bestseller "The Mind of the Market" uncovers the evolutionary roots of our economic behavior.Drawing on the new field of neuroeconomics, psychologist Michael Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He scrutinizes experiments in behavioral economics to understand why people hang on to losing stocks and why negotiations PDF disintegrate into tit-for-tat disputes. He brings together findings from psychology and biology to describe how our tribal ancestry makes us suckers for brands, why researchers believe cooperation feels (biochemically) like sex, and how even capuchin monkeys get indignant if they don't get a fair reward for their work.Entertaining and eye-opening, "The Mind of the Market" explains the real science of economics.

Download EBOOK Mind of the Market PDF for free


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SHERMER

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Download EBOOK Mind of the Market PDF for free



Download EBOOK Mind of the Market for free

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