Download EBOOK The Art of Woo: Using Strategic Persuasion to Sell Your Ideas PDF for free


Download EBOOK The Art of Woo: Using Strategic Persuasion to Sell Your Ideas PDF for free Category: Business, Finance & Law
The author of the book: G. Richard Shell
Format files: PDF, EPUB
The size of the: 6.63 MB
Language: English
ISBN-13: 9781400105304
Edition: Tantor Media, Inc
Date of issue: 1 November 2007

Description of the book "The Art of Woo: Using Strategic Persuasion to Sell Your Ideas":

Your projects, programs, and career turn on the difference between "no" and "yes." Yet selling ideas especially the kinds of ideas that make organizations work is a skill shrouded in mystery. Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is not like tricking someone out of his money. It's about helping others to see things your way engaging their minds and imaginations. Charles Lindbergh, for example, needed woo to assemble backers for his famous flight. Nelson Mandela also used it to lead a revolution in South Africa. In any context, woo is two parts art PDF and one part science. In "The Art of Woo," Professors G. Richard Shell and Mario Moussa offer a self-assessment to determine which persuasion role fits you best and how to make the most of your natural strengths. They also share vivid stories from their experiences advising thousands of leaders and stories about famous people like John D. Rockefeller, Andrew Carnegie, Andy Grove, and Bono. Whether you're introverted or extroverted, competitive or collaborative, intellectual or practical, "The Art of Woo" will strengthen your persuasion skill in every aspect of your life."

Download EBOOK The Art of Woo: Using Strategic Persuasion to Sell Your Ideas PDF for free


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G. Richard Shell

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Download EBOOK The Art of Woo: Using Strategic Persuasion to Sell Your Ideas PDF for free



Download EBOOK The Art of Woo: Using Strategic Persuasion to Sell Your Ideas for free

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