Download EBOOK One Click: Jeff Bezos and the Rise of amazon.com PDF for free


Download EBOOK One Click: Jeff Bezos and the Rise of amazon.com PDF for free Category: Business, Finance & Law
The author of the book: Richard L. Brandt
Format files: PDF, EPUB, TXT, DOCX
The size of the: 719 KB
Language: English
ISBN-13: 9780670920662
Edition: VIKING
Date of issue: 27 October 2011

Description of the book "One Click: Jeff Bezos and the Rise of amazon.com":

Amazon's business model is deceptively simple: make online shopping so easy that customers won't think twice. It can be summed up by that button on every page: 'Buy now with one click'. Why has Amazon been so successful? Much of it hinges on Jeff Bezos, the CEO and founder, whose unique character and ruthless business sense have driven Amazon relentlessly forward. Through interviews with Amazon employees and competitors, "One Click" charts Bezos' rise from computer nerd to world-changing entrepreneur. It reveals how he makes decisions and where he will take Amazon next. Amazon is a case study PDF in how to reinvent an entire industry. It is one that anyone in business ignores at their peril.

Download EBOOK One Click: Jeff Bezos and the Rise of amazon.com PDF for free


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Richard L. Brandt

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Download EBOOK One Click: Jeff Bezos and the Rise of amazon.com PDF for free



Download EBOOK One Click: Jeff Bezos and the Rise of amazon.com for free

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