Download EBOOK Only Connect: The Art of Corporate Storytelling PDF for free


Download EBOOK Only Connect: The Art of Corporate Storytelling PDF for free Category: Business, Finance & Law
The author of the book: Robert Mighall
Format files: PDF, EPUB, TXT, DOCX
The size of the: 34.72 MB
Language: English
ISBN-13: 9781907794452
Edition: LID Publishing
Date of issue: 30 April 2015

Description of the book "Only Connect: The Art of Corporate Storytelling":

A coherent story can make you better understood, believed in and trusted. So why is the business world only just discovering its power? There is not a culture on this earth that does not tell, exchange and enjoy stories. Story is simply effective communication, allowing humans to connect with one another about the things that matter. Former Oxford fellow in English Literature turned brand consultant, Robert Mighall, draws on the psychology, history and creative practice of storytelling to show how modern businesses can exploit its ancient power to move us. What the corporate world needs most, story does best: establish the human PDF connections upon which trust is built. This book explains how.

Download EBOOK Only Connect: The Art of Corporate Storytelling PDF for free


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Robert Mighall

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Download EBOOK Only Connect: The Art of Corporate Storytelling PDF for free



Download EBOOK Only Connect: The Art of Corporate Storytelling for free

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