Category: Business, Finance & Law|
The author of the book: Martin Butler
Format files: PDF, EPUB, TXT, DOCX
The size of the: 7.70 MB
Edition: Management Books 2000 Ltd
Date of issue: 1 August 2005
Description of the book "People Don't Buy What You Sell":This provocative and candid book goes behind the scenes to reveal the secret of success behind a number of leading UK retailers. It includes in-depth case studies on John Lewis, Selfridges, Carphone Warehouse, Odd bins, Topshop, B&Q and HMV and unique insight from a number of top retail analysts and commentators. It challenges conventional wisdom and makes the case that what the retailer stands for (the brand) is more important than what is sold (the merchandise). Targeted at anyone involved, or simply interested, in retail selling, this important book will help you become a better, smarter retailer in PDF an increasingly competitive and changing world. It will give you the perspective and the retail branding tools to make a difference, whatever your level.
Reviews of the People Don't Buy What You SellThus far in regards to the guide we've People Don't Buy What You Sell suggestions consumers never have yet eventually left his or her review of the sport, you aren't read it nevertheless. But, in case you have already see this ebook and you are therefore willing to make their particular findings convincingly require you to hang around to depart a review on our site (we can release both bad and good reviews). In other words, "freedom connected with speech" Many of us wholeheartedly helped. Ones comments to book People Don't Buy What You Sell - other readers will be able to decide of a guide. Such guidance could make us all additional Usa!
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