Download EBOOK People Don't Buy What You Sell PDF for free


Download EBOOK People Don't Buy What You Sell PDF for free Category: Business, Finance & Law
The author of the book: Martin Butler
Format files: PDF, EPUB, TXT, DOCX
The size of the: 7.70 MB
Language: English
ISBN-13: 9781852524975
Edition: Management Books 2000 Ltd
Date of issue: 1 August 2005

Description of the book "People Don't Buy What You Sell":

This provocative and candid book goes behind the scenes to reveal the secret of success behind a number of leading UK retailers. It includes in-depth case studies on John Lewis, Selfridges, Carphone Warehouse, Odd bins, Topshop, B&Q and HMV and unique insight from a number of top retail analysts and commentators. It challenges conventional wisdom and makes the case that what the retailer stands for (the brand) is more important than what is sold (the merchandise). Targeted at anyone involved, or simply interested, in retail selling, this important book will help you become a better, smarter retailer in PDF an increasingly competitive and changing world. It will give you the perspective and the retail branding tools to make a difference, whatever your level.

Download EBOOK People Don't Buy What You Sell PDF for free


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Martin Butler

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Download EBOOK People Don't Buy What You Sell PDF for free



Download EBOOK People Don't Buy What You Sell for free

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