Download EBOOK The Perfect Scent: A Year Inside the Perfume Industry in Paris and New York PDF for free


Download EBOOK The Perfect Scent: A Year Inside the Perfume Industry in Paris and New York PDF for free Category: Business, Finance & Law
The author of the book: Chandler Burr
Format files: PDF, EPUB, TXT, DOCX
The size of the: 533 KB
Language: English
ISBN-13: 9781400136575
Edition: Tantor Media, Inc
Date of issue: 13 April 2008

Description of the book "The Perfect Scent: A Year Inside the Perfume Industry in Paris and New York":

No journalist has ever been allowed into the ultrasecretive, highly pressured process of originating a perfume. But Chandler Burr, the "New York Times" perfume critic, spent a year behind the scenes observing the creation of two major fragrances. Now, writing with wit and elegance, he juxtaposes the stories of the perfumes one created by a Frenchman in Paris for an exclusive luxury-goods house, the other made in New York by actress Sarah Jessica Parker and Coty, Inc., a giant international corporation. We follow Coty's mating of star power to the marketing of perfume, watching "Sex and the City"'s PDF Parker heading a hugely expensive campaign to launch a scent into the overcrowded celebrity market. Will she match the success of Jennifer Lopez? Does she have the international fan base to drive worldwide sales? In Paris at the elegant Hermes, we see Jean Claude Ellena, his company's new head perfumer, given a challenge: he must create a scent to resuscitate Hermes's perfume business and challenge "le monster" of the industry, bestselling Chanel No. 5. Will his pilgrimage to a garden on the Nile supply the inspiration he needs? The answer lies in Burr's informative and mesmerizing ePub portrait of some of the extraordinary personalities who envision, design, create, and launch the perfumes that drive their billion-dollar industry."

Download EBOOK The Perfect Scent: A Year Inside the Perfume Industry in Paris and New York PDF for free


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Chandler Burr

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Download EBOOK The Perfect Scent: A Year Inside the Perfume Industry in Paris and New York PDF for free



Download EBOOK The Perfect Scent: A Year Inside the Perfume Industry in Paris and New York for free

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