Download EBOOK Places: Identity, Image and Reputation PDF for free


Download EBOOK Places: Identity, Image and Reputation PDF for free Category: Business, Finance & Law
The author of the book: Simon Anholt
Format files: PDF, EPUB, TXT, DOCX
The size of the: 913 KB
Language: English
ISBN-13: 9780230239777
Edition: Palgrave MacMillan
Date of issue: 15 December 2009

Description of the book "Places: Identity, Image and Reputation":

Places depend on their reputations for almost everything in the modern world: tourism, foreign investment, the respect and interest of the international media, attracting talented immigrants and students, cultural exchanges, engaging peacefully and productively with the governments of other places. But what can actually be done to understand and measure the reputations of places, and even to influence them? Are they simply 'brand images' like the images of products, that can be influenced at will by the tricks and techniques of commercial marketing? Or are they, as Simon Anholt argues, deeply rooted cultural phenomena that move -- if they move at PDF all -- very slowly, and only in response to major events and changes in the places themselves? This new collection of essays by the 'father of place branding', Simon Anholt, reveals compelling and essential new thinking on the nature of national reputation.

Download EBOOK Places: Identity, Image and Reputation PDF for free


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Simon Anholt

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Download EBOOK Places: Identity, Image and Reputation PDF for free



Download EBOOK Places: Identity, Image and Reputation for free

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