Download EBOOK Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History PDF for free


Download EBOOK Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History PDF for free Category: Business, Finance & Law
The author of the book: Steve Cone
Format files: PDF, EPUB, TXT, DOCX
The size of the: 192 KB
Language: English
ISBN-13: 9781576603048
Edition: BLOOMBERG PRESS
Date of issue: 1 July 2008

Description of the book "Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History":

Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day. A product, service, company, candidate, or an organization with a powerline outshines the competition every time. Steve Cone, author of "Steal These Ideas!, " reveals the secrets to contemporary marketing's biggest mystery: how to conjure the phrase that will make a product irresistible and memorable. This book restores the lost art of creating killer slogans to its proper place: front and center in every campaign. Drawing on examples of great and not-so-great lines from PDF marketing, politics, and popular culture, Cone provides an irreverent, intelligent, and insightful primer on a singularly important aspect of brand building. Silver Medal Winner, Advertising/Marketing/PR/Event Planning Category, Axiom Business Book Awards (2009)

Download EBOOK Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History PDF for free


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Steve Cone

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Download EBOOK Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History PDF for free



Download EBOOK Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History for free

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