Download EBOOK Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition PDF for free
Category: Business, Finance & Law|
The author of the book: Guy Kawasaki
Format files: PDF, EPUB, TXT, DOCX
The size of the: 142 KB
Edition: Tantor Media, Inc
Date of issue: 29 December 2008
Description of the book "Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition":
In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are "partner" and "strategic," and "partner" has become a verb, and "strategic" is used to describe decisions and activities that don't make sense..".then it's time for a reality check.
For nearly three decades, Kawasaki has earned a stellar reputation as an entrepreneur, venture capitalist, and irreverent pundit. His bestseller "The Art of the Start" has become the most acclaimed bible for small PDF business. And his blog is consistently among the fifty most popular in the world.
Now, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance:
How to get a standing ovation
The art of schmoozing
How to create a community
The top ten lies of entrepreneurs
Everything you wanted to know about getting a job in Silicon Valley but didn't know who to ask
Provocative, useful, and ePub very funny, this straightforward book will show you why readers around the world love Guy Kawasaki."
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Download EBOOK Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition for free
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