Download EBOOK Basic Marketing PDF for free

Download EBOOK Basic Marketing PDF for free Category: Business, Finance & Law
The author of the book: William D. Perreault Jr.
Format files: PDF, EPUB
The size of the: 924 KB
Language: English
ISBN-13: 9780071281041
Edition: McGraw Hill Higher Education
Date of issue: 1 November 2008

Description of the book "Basic Marketing":

"Basic Marketing 17e" builds on the foundation pillars of previous editions - the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the 'four Ps' in the introductory marketing course. The unifying focus of "Basic Marketing" has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. Over many editions there has been constant change in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a PDF result, the authors have made ongoing changes to the text to reflect marketing's best practices and ideas. Throughout all of these changes, "Basic Marketing" and the supporting materials that accompany it have been more widely used than any other teaching materials for introductory marketing. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent 'best practices'. This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.

Download EBOOK Basic Marketing PDF for free

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William D. Perreault Jr.

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Download EBOOK Basic Marketing PDF for free

Download EBOOK Basic Marketing for free

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