Download EBOOK Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice PDF for free


Download EBOOK Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice PDF for free Category: Business, Finance & Law
The author of the book: Michael Regester
Format files: PDF, EPUB, TXT, DOCX
The size of the: 1.24 MB
Language: English
ISBN-13: 9780749451073
Edition: Kogan Page Ltd
Date of issue: 1 July 2008

Description of the book "Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice":

The reputation of an organisation influences who we buy from, work for, supply to and invest in. Intangible assets, of which reputation forms an important part, account for well over 50 per cent of the value of the Fortune 500 and even more in the case of the FTSE 100. This fourth edition of "Risk Issues and Crisis Management in Public Relations" has been completely revised and aims to define reputation, explores how to value it and provides practical guidelines for effective reputation management. This latest edition features new sections on the effects of recent world events, Corporate Social Responsibility, climate change and sustainability PDF, legal revisions and the use of the Internet in a crisis. Featuring new case studies on Oxfam V Starbucks, Sony, Dell, Ribena, BP, Bernard Matthews and the bird flu issue, Northern Rock, Walmart, Celebrity Big Brother 07, the Cadbury Salmonella outbreak, the Virgin train crash and the Buncefield Oil Explosion, the book charts how rapidly the reputation management agenda moves and yet how slowly business learns.

Download EBOOK Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice PDF for free


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Michael Regester

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Download EBOOK Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice PDF for free



Download EBOOK Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice for free

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