Download EBOOK Service-Dominant Logic: Premises, Perspectives, Possibilities PDF for free


Download EBOOK Service-Dominant Logic: Premises, Perspectives, Possibilities PDF for free Category: Business, Finance & Law
The author of the book: Robert F. Lusch
Format files: PDF, EPUB, TXT, DOCX
The size of the: 849 KB
Language: English
ISBN-13: 9780521124324
Edition: CAMBRIDGE UNIVERSITY PRESS
Date of issue: 24 March 2014

Description of the book "Service-Dominant Logic: Premises, Perspectives, Possibilities":

In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant (S-D) logic', describing the shift from a product-centred view of markets to a service-led model. Now, in this keenly anticipated book, the authors present a thorough primer on the principles and applications of S-D logic. They describe a clear alternative to the dominant worldview of the heavily planned, production-oriented, profit-maximizing firm, presenting a coherent, organizing framework based on ten foundational premises. The foundational premises of S-D logic have much wider implications beyond PDF marketing for the future of the firm, transcending different industries and contexts, and will provide readers with a deeper sense of why the exchange of service is the fundamental basis of all social and economic exchange. This accessible book will appeal to students, as well as to researchers and practitioners.

Download EBOOK Service-Dominant Logic: Premises, Perspectives, Possibilities PDF for free


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Robert F. Lusch

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Download EBOOK Service-Dominant Logic: Premises, Perspectives, Possibilities PDF for free



Download EBOOK Service-Dominant Logic: Premises, Perspectives, Possibilities for free

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