Download EBOOK Be the Elephant: Build a Bigger, Better Business PDF for free


Download EBOOK Be the Elephant: Build a Bigger, Better Business PDF for free Category: Business, Finance & Law
The author of the book: Steve Kaplan
Format files: PDF, EPUB
The size of the: 453 KB
Language: English
ISBN-13: 9780761144489
Edition: Workman Publishing
Date of issue: 31 March 2008

Description of the book "Be the Elephant: Build a Bigger, Better Business":

A "New York Times", "Wall Street Journal", "USA Today", and "Business Week" bestseller, Steve Kaplan's 2005 book "Bag the Elephant" helped smart businesspeople win and keep those all-important elephants-the big, make-or-break customers. Now "Be the elephant" shows businesspeople how to grow their businesses and become bigger. Written for the entrepreneur by an entrepreneur - Steve Kaplan has owned 35 businesses, sold 30 of them, and has consulted with more than 100 companies, helping them to grow. "Be the elephant" combines dynamic advice, deep real- life experience, and a friendly, no-nonsense writing style to take the mystery and fear out of PDF achieving significant business growth. In a 10-step process, Kaplan gets readers to understand, without blinkers or delusion, the exact nature of their business. He then shows how to define objectives, identify risks, and get the operation on solid footing in preparation for growth. There are tips on: creating the right strategy; how to avoid the risks of business growth - grow too slow and wither, or grow too fast and lose control; how to create a timeline; develop the all-important USP-unique selling proposition; and, avoid the five killer mistakes that can ruin your company. The book ePub is illustrated throughout, including, of course, the many faces of Nellie the elephant.

Download EBOOK Be the Elephant: Build a Bigger, Better Business PDF for free


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Steve Kaplan

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Download EBOOK Be the Elephant: Build a Bigger, Better Business PDF for free



Download EBOOK Be the Elephant: Build a Bigger, Better Business for free

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