Download EBOOK Stirring it Up: How to Make Money and Save the World PDF for free


Download EBOOK Stirring it Up: How to Make Money and Save the World PDF for free Category: Business, Finance & Law
The author of the book: Gary Hirshberg
Format files: PDF, EPUB, TXT, DOCX
The size of the: 4.75 MB
Language: English
ISBN-13: 9781401303440
Edition: Hyperion
Date of issue: 1 August 2008

Description of the book "Stirring it Up: How to Make Money and Save the World":

A true force for change, Gary Hirshberg has been at the forefront of movements working for environmental and social transformation for 30 years. From his early days as an educator and activist to his current position as President and CE-Yo of Stonyfield Farm, the world's largest organic yogurt company, Hirshberg's positive outlook has inspired thousands of people to recognize their ability to make the world a better place. In Stirring It Up, Hirshberg calls on individuals to realize their power to effect change in the marketplace--"the power of one"--while proving that environmental commitment makes for PDF a healthier planet and a healthier bottom line. Drawing from his 25 years' experience growing Stonyfield Farm from a 7-cow start-up, as well as the examples of like-minded companies, such as Newman's Own, Patagonia, Wal-Mart and Timberland, Hirshberg presents stunning evidence that business not only can save the planet, but is able to simultaneously deliver higher growth and superior profits as well. Hirshberg illustrates his points with practical information and advice, as well as engaging anecdotes from what he calls "the bad old days" of his yogurt company: how a power outage left him milking cows ePub by hand, how a dumpster fire revealed the need for better packaging, and his camel manure taste test challenge to a local shock jock. He also describes hands-on grassroots marketing strategies--printing yogurt lids with provocative, politically charged messages, handing out thousands of free samples to subway commuters to thank them for using public transit, and devising the country's first organic vending machine--explaining how these approaches make a much more powerful impact on consumers than traditional advertising. An inspiring book for business owners and managers as well as anyone interested in saving the environment, Stirring It Up PDF demonstrates how companies can work to save the planet, while achieving greater profits and satisfaction, and how we can all use the power of conscious consumption to encourage green corporate behavior.

Download EBOOK Stirring it Up: How to Make Money and Save the World PDF for free


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Gary Hirshberg

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Download EBOOK Stirring it Up: How to Make Money and Save the World PDF for free



Download EBOOK Stirring it Up: How to Make Money and Save the World for free

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