Category: Business, Finance & Law|
The author of the book: Kevin Lane Keller
Format files: PDF, EPUB, TXT, DOCX
The size of the: 869 KB
Edition: Pearson Education Limited
Date of issue: 1 November 2012
Description of the book "Strategic Brand Management":For students, managers and senior executives studying Brand Management. Keller’s market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at Pearson has worked closely with educators around the globe to include:
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