Download EBOOK Strategic Thinking for Advertising Creatives: 11 Essential Steps to Creativity PDF for free


Download EBOOK Strategic Thinking for Advertising Creatives: 11 Essential Steps to Creativity PDF for free Category: Business, Finance & Law
The author of the book: Alice Kavounas Taylor
Format files: PDF, EPUB, TXT, DOCX
The size of the: 8.98 MB
Language: English
ISBN-13: 9781780672731
Edition: Laurence King Publishing
Date of issue: 22 October 2013

Description of the book "Strategic Thinking for Advertising Creatives: 11 Essential Steps to Creativity":

Strategic thinking is central to creating a successful advertising campaign, yet it is rarely taught systematically. This book enables advertising creatives to formulate a clear brief and to think strategically. Structured according to the 11 essential elements of a classic advertising brief, it offers a simple, clear, universal template against which the student or young creative can map his or her current project, and learn to understand the key elements that make up a strong brief. At the end of each chapter, the reader uses the knowledge they have just gained in the previous chapter on a hypothetical project, so that at PDF the end of the book, they have employed each of the 11 essential elements and formed their own creative brief. Featuring international examples of current and classic campaigns, Strategic Thinking for Advertising Creatives is a primer in classic advertising techniques and shows how these core principles are being adapted to online and social networking.

Download EBOOK Strategic Thinking for Advertising Creatives: 11 Essential Steps to Creativity PDF for free


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Alice Kavounas Taylor

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Download EBOOK Strategic Thinking for Advertising Creatives: 11 Essential Steps to Creativity PDF for free



Download EBOOK Strategic Thinking for Advertising Creatives: 11 Essential Steps to Creativity for free

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