Download EBOOK Sway: The Irresistible Pull of Irrational Behavior PDF for free


Download EBOOK Sway: The Irresistible Pull of Irrational Behavior PDF for free Category: Business, Finance & Law
The author of the book: Ori Brafman
Format files: PDF, EPUB, TXT, DOCX
The size of the: 745 KB
Language: English
ISBN-13: 9780385530606
Edition: Bantam Doubleday Dell
Date of issue: 2 June 2009

Description of the book "Sway: The Irresistible Pull of Irrational Behavior":

A fascinating journey into the hidden psychological influences that derail our decision-making, "Sway "will change the way you think about the way you think. Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone "important"? Why are we more likely to fall in love when there's danger involved? In "Sway," renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more. Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and PDF organizational behavior, "Sway" reveals dynamic forces that influence every aspect of our personal and business lives, including loss aversion (our tendency to go to great lengths to avoid perceived losses), the diagnosis bias (our inability to reevaluate our initial diagnosis of a person or situation), and the "chameleon effect" (our tendency to take on characteristics that have been arbitrarily assigned to us). "Sway" introduces us to the Harvard Business School professor who got his students to pay $204 for a $20 bill, the head of airline safety whose disregard for his years of training led to the transformation of an ePub entire industry, and the football coach who turned conventional strategy on its head to lead his team to victory. We also learn the curse of the NBA draft, discover why interviews are a terrible way to gauge future job performance, and go inside a session with the Supreme Court to see how the world's most powerful justices avoid the dangers of group dynamics. Every once in a while, a book comes along that not only challenges our views of the world but changes the way we think. In "Sway, " Ori and Rom Brafman not only uncover rational explanations for a PDF wide variety of irrational behaviors but also point readers toward ways to avoid succumbing to their pull.

Download EBOOK Sway: The Irresistible Pull of Irrational Behavior PDF for free


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Ori Brafman

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Download EBOOK Sway: The Irresistible Pull of Irrational Behavior PDF for free



Download EBOOK Sway: The Irresistible Pull of Irrational Behavior for free

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