Category: Business, Finance & Law|
The author of the book: John Caples
Format files: PDF, EPUB, TXT, DOCX
The size of the: 265 KB
Edition: Prentice Hall
Date of issue: 1 July 1998
Description of the book "Tested Advertising Methods":The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.
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