Category: Business, Finance & Law|
The author of the book: Ed Zitron
Format files: PDF, EPUB, TXT, DOCX
The size of the: 981 KB
Edition: New Shelves Publishing Services
Date of issue: 15 October 2013
Description of the book "This Is How You Pitch":So you want to work in PR? Does the idea of glamorous parties, open bars and rubbing elbows with the rich and famous sound like an exciting career for you? Then neither this book or a career in Public Relations are for you. This book will teach you all you need to know about public relations, from what to do on your first day at your desk to how to start your own PR agency. You'll learn the core skill of the business: pitching. It'll also tell you how to avoid becoming a buzzword-spitting automaton that PDF the media will hate. Written by a PR veteran who has done it all - and made every mistake along the way - This Is How You Pitch is an honest, direct guidebook to Public Relations and how to survive your first years in the business and how to turn it into a prosperous, fulfilling career.
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