Download EBOOK Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing PDF for free


Download EBOOK Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing PDF for free Category: Business, Finance & Law
The author of the book: Douglas Van Praet
Format files: PDF, EPUB, TXT, DOCX
The size of the: 9.60 MB
Language: English
ISBN-13: 9781137278920
Edition: Palgrave MacMillan
Date of issue: 12 March 2014

Description of the book "Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing":

For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't really know. Before marketers develop strategies, they need to recognize that consumers have strategies too ...human strategies, not consumer strategies. We need to go beyond asking why, and begin to ask how, behavior change occurs. Here, author Douglas Van Praet takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market, advertise PDF, and consume in the modern digital age. Van Praet simplifies the most complex object in the known universe - the human brain - into seven codified actionable steps to behavior change. These steps are illustrated using real world examples from advertising, marketing, media, and business to consciously unravel what brilliant marketers and ad practitioners have long done intuitively, deconstructing the real story behind some of the greatest marketing and business successes in recent history, such as Nike's "Just Do It" campaign; "Got Milk?" ; Wendy's "Where's the Beef?"; and the infamous Volkswagen "Punch Buggy" launch as well as their beloved ePub "The Force" (Mini Darth Vader) Super Bowl commercial.

Download EBOOK Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing PDF for free


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Douglas Van Praet

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Download EBOOK Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing PDF for free



Download EBOOK Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing for free

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