Download EBOOK Visual Merchandising: Window and In-Store Displays for Retail PDF for free


Download EBOOK Visual Merchandising: Window and In-Store Displays for Retail PDF for free Category: Business, Finance & Law
The author of the book: Tony Morgan
Format files: PDF, EPUB, TXT, DOCX
The size of the: 39.77 MB
Language: English
ISBN-13: 9781856697637
Edition: Laurence King Publishing
Date of issue: 24 October 2011

Description of the book "Visual Merchandising: Window and In-Store Displays for Retail":

A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. Presented through colour photographs, diagrams of floor layouts and store PDF case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area. This new edition contains approximately 6,000 words of new/replacement text, with four new case studies and updated images.

Download EBOOK Visual Merchandising: Window and In-Store Displays for Retail PDF for free


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Tony Morgan

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Download EBOOK Visual Merchandising: Window and In-Store Displays for Retail PDF for free



Download EBOOK Visual Merchandising: Window and In-Store Displays for Retail for free

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