Category: Business, Finance & Law|
The author of the book: Wally Olins
Format files: PDF, EPUB, TXT, DOCX
The size of the: 142 KB
Edition: Thames & Hudson Ltd
Date of issue: 2 June 2008
Description of the book "Wally Olins: The Brand Handbook":Here, Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the recent enormous changes in the branding world. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them and consumers buy into them.
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