Category: Business, Finance & Law|
The author of the book: Brian Wansink
Format files: PDF, EPUB, TXT, DOCX
The size of the: 241 KB
Date of issue: 30 August 2001
Description of the book "WHHP 98.3FM Interactive Case Study":This exciting, CD-ROM-based case study gives users a dynamic alternative to the typical written case. Developed by Brian Wansink and three MBA students, this interactive case provides virtual reality interaction with the business world through interviews and interactive team situations. The scenario gives users the opportunity to apply their business knowledge as owners of a start-up radio station. They receive advice from a team of virtual consultants (four virtual MBA students), who help with key decisions for the radio station. The virtual consultants help users answer three important questions: What is the value of the radio station PDF? Who is the real customer? Would you accept an offer for $225,000.00 to sell the station?
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