Download EBOOK The Whuffie Factor: Using the Power of Social Networks to Build Your Business PDF for free


Download EBOOK The Whuffie Factor: Using the Power of Social Networks to Build Your Business PDF for free Category: Business, Finance & Law
The author of the book: Tara Hunt
Format files: PDF, EPUB, TXT, DOCX
The size of the: 31.13 MB
Language: English
ISBN-13: 9781400162215
Edition: Tantor Media, Inc
Date of issue: 18 June 2009

Description of the book "The Whuffie Factor: Using the Power of Social Networks to Build Your Business":

Everyone knows about blogs and social networks such as Facebook and Twitter. And they've heard about someone who has used them to grow a huge customer base. Everyone wants to be hands-on, grassroots, and interactive. But what does this mean? And more to the point, how do you do it? While "The Whuffie Factor" traverses the landscape of Web 2.0 and shows how to become a player, it is not just another book about online marketing. People see the huge business potential of the online world and the first impulse is: let's throw a bunch of money PDF at it. To which Tara Hunt says: "Stop! Money isn't the capital of choice in online communities; it is whuffie social capital and how to raise it is the heart of this book." In the Web 2.0 world, market capital flows from having high social capital. Without whuffie you lose your connections, and any recommendation you make will be seen as spam met with negative reactions and a loss of social capital. "The Whuffie Factor" provides businesspeople with a strategic map and specific tactics for the constantly evolving, elusive, and strange world of online communities. Tara Hunt reveals how ePub social networking has more influence over buying decisions than any other marketing tool and how businesses can tap into the vast world of Web 2.0 to build an unshakable foundation for twenty-first-century-style online success."

Download EBOOK The Whuffie Factor: Using the Power of Social Networks to Build Your Business PDF for free


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Tara Hunt

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Download EBOOK The Whuffie Factor: Using the Power of Social Networks to Build Your Business PDF for free



Download EBOOK The Whuffie Factor: Using the Power of Social Networks to Build Your Business for free

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