Download EBOOK Big Brands, Big Trouble: Lessons Learned the Hard Way PDF for free


Download EBOOK Big Brands, Big Trouble: Lessons Learned the Hard Way PDF for free Category: Business, Finance & Law
The author of the book: Jack Trout
Format files: PDF, EPUB
The size of the: 429 KB
Language: English
ISBN-13: 9781591251491
Edition: PENTON OVERSEAS INC
Date of issue: 1 August 2002

Description of the book "Big Brands, Big Trouble: Lessons Learned the Hard Way":

Outlines the mistakes companies and CEOs make when marketing and designing their products, discussing differentiation, line extension, categorization, truth versus perception, marketing research, and arrogance.

Download EBOOK Big Brands, Big Trouble: Lessons Learned the Hard Way PDF for free


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Jack Trout

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Download EBOOK Big Brands, Big Trouble: Lessons Learned the Hard Way PDF for free



Download EBOOK Big Brands, Big Trouble: Lessons Learned the Hard Way for free

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