Download EBOOK Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing PDF for free


Download EBOOK Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing PDF for free Category: Business, Finance & Law
The author of the book: Roger Dooley
Format files: PDF, EPUB, TXT, DOCX
The size of the: 350 KB
Language: English
ISBN-13: 9781118113363
Edition: John Wiley & Sons Inc
Date of issue: 16 December 2011

Description of the book "Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing":

Practical techniques for applying neuroscience and behavior research to attract new customersBrainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums.This scientific approach to PDF marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order. * Discover ways for brands and products to form emotional bonds with customers * Includes ideas for small businesses and non-profits * Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and salesBrainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.

Download EBOOK Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing PDF for free


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Roger Dooley

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Download EBOOK Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing PDF for free



Download EBOOK Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing for free

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