Category: Business, Finance & Law|
The author of the book: David Lewis
Format files: PDF, EPUB, TXT, DOCX
The size of the: 32.21 MB
Edition: NICHOLAS BREALEY PUBLISHING
Date of issue: 15 April 2014
Description of the book "The Brain Sell: When Science Meets Shopping":Science has made the leap from the lab to come to a store near you - and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume. From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the 'persuasion industry' to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy PDF more - often without us consciously realizing it. A revelatory inside story, The Brain Sell is a tale of engineered behaviors and 'atmospherics'; of subliminal messaging; and of TVs that sometimes watch us while we're watching them.
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